Tonight at Target I was shopping for a birthday card for my cousin. He recently got engaged, and I toyed with the idea of getting a belated engagement card, too. I didn't, mainly because it's just about impossible to find a wedding-related card that isn't too schmaltzy or generic to really feel right to give people I actually know. Like, everyone I know will likely get the exact same cards for their respective weddings, because they're the only ones that pass muster. I would have felt better getting some breakup card that said "Boys are the worst! Let's eat ice cream and talk about how we've evolved past needing them!" and assuming they got the joke. Anyway.
While in the wedding portion of the greeting card department, I discovered a category I never knew existed. You know the pieces of cardboard behind cards that label the categories? I shit you not, I stumbled upon "Reassurance to the Bride."
Reassurance to the Bride.
It's actually pretty smart, and a largely untapped market, I'd imagine. Bridal reassurance! The best thing of all was how completely, totally unsubtle it was. Like, it was as nuanced as an elbow to the face. "I've never seen you happier." "You glow with love." "I can tell you're going to have such a great, long future together." "Your true love for him shines from within and is a beacon of enduring marriage." I'm paraphrasing, but you get the idea.
Honestly, it made my night. A night which included a surprise trip to the 5-8 Club with Roommate.
But the moral of the story is that I got my cousin a card with dinosaurs all over it. Naturally.
